Educational Publishing: Bring Your Own Device (BYOD)
You’re probably familiar with the term BYO at restaurants and for party invitations. But have you ever been told to BYOD? BYOD is hitting schools all over the globe, with governments and local...
View ArticleYUDU Books team head to Frankfurt
Visit us at Frankfurt Bookfair The YUDU Books team are at Frankfurt Bookfair from Wednesday 10th to Saturday 13th October. This year we’ll have two stands, one in Hall 8 (trade) and the other in Hall...
View ArticleWhich tablets are in which classrooms?
We recently wrote a blog post about the BYOD trend, that is hitting schools all over the globe, with governments and local authorities noting its benefits. Rather than tablets being locked away at...
View ArticleYUDU Education – new highlighting tool for textbooks
Tablet-based learning is not a fad. Last year Apple sold over 8 million tablets into schools internationally; and demand for other devices, such as the Samsung Galaxy, Avantis LearnPad and Windows...
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Marketing Textbooks in the Future
Captive markets, particularly in the tertiary sector, mean that education publishers tend to be bigger than other media companies, even if the latter seems sexier and attracts more attention. For...
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